There is a conventional notion associated with salespeople that they are normally endowed with the Gift of Gab, and that they use their charisma & flair to make convincing arguments. Going through the Marketing Management course, I got a validation that style and substance can be blended. The course clearly gives you a structure on how to identify your key stakeholder in the sales chain and how to pitch the right value proposition. By the end of the programme, I was left ruminating whether to rejoice over having finally acquired a much-cherished Business Management Degree or regretting on why I missed doing it much earlier…well, the best things in life come with patience and maturity!”