Phygital Innovation Masterclass

Phygital Innovation Masterclass

  • The Post Pandemic world of business demands a new framework of Thought & Innovation in order to stay ahead of the growth curve in any industry.
  • Legacy businesses that survived in the 20th Century need to learn how to create a PHYGITAL business model that is a combination of PHYSICAL + DIGITAL in order to thrive in the 21st century.
  • This programme provides the toolkit required to design a Phygital Business Model for that can Create, Capture and Deliver Value using the latest Technology Solutions available in this decade.

Context Setting
  • Familiarize Digital Technology Concepts
  • Create visual schematic diagrams to illustrate Digitalization of Physical business models

An overview of the following technology areas
  • IoT Connectivity Beyond 5G
  • A.I Revolution | Machine Learning
  • Digital Workplace
  • Cybersecurity
  • Blockchain
  • Robotics
  • Next Gen. Mobility | Self-Driving Cars
  • The Human-Data-Machine (HUDAMA) Paradigm

The above course work will comprise presentation decks, case references & discussions

Magesh is a great mentor. His knowledge and understanding of the latest 21C automotive technologies and trends sets him apart as a leader in the industry. He is able to look far ahead into the future and guide his mentees effectively to become a leader in the oncoming AI revolution. It was an absolute pleasure and honour working with him at HCL.

Amith Katta
Powertrain Project Manager

    This course is designed to deliver across all levels of the organization. The lectures are based on real world ‘use cases’ and are easily relatable to wide range of participants.

  • 6 hours (in-class)
  • Magesh Srinivasan, a Speaker and Thought Leader in 21st Century Innovation, consults with CXOs and mentors Start-Up Founders globally.
  • Portfolio available at
  • Alumni of IGTC Batch 2000 sponsored by Bosch. Graduated from MIT Sloan School of Mgmt.'s Senior Leadership Executive Program in 2015.
  • Leads People, Process and P&L across Fortune 100 brands, travelled to 38 countries, 100 cities over his corporate career of 23 years.